Sara Cordeiro Feijão
UX LEADER . PRODUCT DESIGNER . SERVICE DESIGNER
Profile + skills
Profile
Highly creative professional with seventeen years of experience in UX Leadership and Product Design.

Driven to align business goals with real user needs. Experience in UX strategy, concept development, user research, rapid prototyping, visual design, support to Development and team leading (local and remote teams).

Gifted written and verbal communicator. With a preference for working collaboratively as a member of a multidisciplinary team. Problem solving-skills, deadline-driven and a self-starter.
Skills
Interests
UX STRATEGY & PROJECT MANAGEMENT
UX strategy definition, team leading and management of UX design projects.
USER RESEARCH
Ethnographic research, focus group, card sorting, contextual inquiry, personas.
INTERACTION DESIGN
Information architecture, wireframes, storyboards, journey maps, prototyping and usability testing.
INTERFACE & VISUAL DESIGN
Art direction and development of branding solutions for Web and Mobile. Infographics, corporate and editorial design. Design Systems, Style guides, GUI concepts and specifications.
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SERVICE DESIGN
Empathy map, ecosystem map, stakeholders map, interviews, customer journeys, business model canvas, concept walkthrough,...
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UX WORKSHOPS
Planning, preparation and facilitation of Design Thinking workshops, Design Sprints and other UX workshops.
OTHER SKILLS
Brand and editorial design, photography and video.
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UX Management and Strategy, Team leadership, Human-computer interaction, Design Thinking, Facilitation, Lean UX, Service Design, Motion Graphics, Photography, Cinema, Editorial design and Advertising. Travelling, sailing and snowboarding.
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Tools

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Figma
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Axure
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Sketch
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UXPin
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Balsamic
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Adobe CS (Photoshop, Illustrator, Indesign),
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Microsoft Sketch Flow,
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FlowMapp
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Mural
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Miro
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Jira
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Confluence
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Sharepoint
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Drupal
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Languages

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Portuguese (native language)
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English (fluent)
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German (A2 level)
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Spanish and French (oral and written understanding)